behind the canvas

Hi I'm Xinyi, thanks for stopping by my page.

I was born and raised in Beijing, China. Currently am a multidisciplinary designer and creative strategist studying at USC's Iovine and Young Academy, working at the intersection of art, technology, and business.

With 15+ years in fine arts and a background in branding, UI/UX, and product storytelling, I love building experiences and identities that feel intuitive, intentional, and human.

Right now, I'm focused on designing for consumer brands and emerging tech — especially where digital interfaces meet real-world behavior. My work spans product design, brand systems, interactive media, and fine arts.

I'm also trying to tap into the field of constructing physical experiences!